- Paco is a genius in regards to the shoppers mind and how to read it.
- There are observations that he makes to interpret the successes and failures of a retailer just by watching ways in which the store operates.
- The interesting ideas in which he incorporates into his results are taken from things that we as consumers would never even realize.
- It is amazing to know that the world is set up for right handers; we view mostly everything we observe from right to left.
- Paco identifies shoppers to be dancers, characters; interesting analogies.
- The average person who walks into a store does not even think on this level.
- Paco brings awareness to the shopper and shopping experience that is quite interesting however controversial to the populations that it targets.
Sunday, February 20, 2011
The Science of Shopping group 2
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Hi Elise, I think you did a great job describing, in detail, the store inside and out. I've gone by it many times but have never gone in. Now, I would know exactly which way to turn and where I could locate any product. I also liked the way you added in the quotes by Malcolm. I was so busy trying to get all the other information in my draft that I completely forgot about doing that. Good thing we have time to make changes before submitting the final version. Good job!
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